YouHodler Becomes Italian Football Club Torino’s First Crypto Partner

YouHodler, a Swiss brand that provides crypto-backed loans, has signed a two-season crypto partnership deal with Italian football club Torino.

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The deal, which is Torinos first with a cryptocurrency-based company, comes two months after YouHodler got approved and registered as a cryptocurrency service provider in Italy.

YouHodler in a statement on Friday disclosed that the deal includes “a series of activations” that will help to boost its standing in the European country.

The Swiss fintech company, which intends to open a physical office in the Italy soon, added that both brands will team up on more initiatives in the future.

“Thanks to this collaboration, YouHodler will obtain full brand presence across various formats in the stadium physically, digitally, and on the clubs website as well,” YouHodler said in the statement.

Furthermore, the fintech company said a special company-sponsored match will take place in February next year as part of the deal.