Axi Renews Partnership with Brazilian Club Bahia for 2024 Season

The Australian online trading platform Axi has secured a renewed sponsorship deal with Esporte Clube Bahia, a prominent Brazilian football club. This extension, announced today, solidifies their collaboration for the upcoming 2024 season.

The initial partnership, established in May 2023, designated Axi as the official online trading partner for Esporte Clube Bahia. While financial details remain undisclosed, Axi's branding will continue to be prominently displayed across the club's physical and digital assets. This partnership aligns strategically with Axi's broader business goals. Notably, they are also sponsors of English powerhouse Manchester City, which holds a majority stake in Esporte Clube Bahia.

Founded in 1931, Esporte Clube Bahia is a mainstay in Brazil's top-tier league, the Campeonato Brasileiro Série A. Their home stadium, Arena Fonte Nova, boasts a seating capacity of approximately 48,000. The club also enjoys a significant social media following, exceeding 1.5 million followers on each of Instagram and Facebook, and 1.6 million on X (formerly Twitter). Axi's social media presence, comparatively, sits around 29,800 followers on Instagram.

Additionally, Axi has expanded its sports marketing reach through a separate sponsorship agreement with the Spanish club Girona FC.

Hanah Hill, Axi's Head of Brand and Sponsorship, expressed excitement about the partnership extension. She noted that the enthusiastic response from Bahia's fans surpassed their expectations. Hill affirmed their commitment to nurturing a connection between the realms of trading and football. Moreover, she emphasized that empowering traders to unlock their full potential is their top priority. Simultaneously, she highlighted that through the partnership with Bahia, their aim is to amplify brand awareness in the Latin American region while simultaneously creating unforgettable football experiences for clients and partners.

In a separate development, as reported by Finance Magnates, there was a surge in Axi's cryptocurrency CFDs trading volume in March. The volume reached a high of $16.7 billion, representing a 60% increase from the previous month. This surge coincided with a rise in crypto CFDs activity, with approximately 25% of Axi's active client base participating in March.