Saxo Bank Launches New and Improved SaxoInvestor App for Global Investors

Saxo Bank, the parent company of the wholly-owned subsidiary Saxo Australia, has unveiled its latest innovation in the world of investment technology: the new and improved SaxoInvestor app. Designed to help investors worldwide “keep it simple” when building a globally diversified portfolio for the long term, this upgraded app promises to streamline the investment process with a clean new look and feel.

The SaxoInvestor app makes it easier than ever for users to diversify their investments across stocks, ETFs, and bonds from over 30 global markets. The goal, according to Saxo's Chief Commercial Officer Stig Christensen, is to assist curious investors in creating wealth, managing market volatility, and achieving long-term financial prosperity.

“At Saxo, our North Star is helping curious investors build a globally diversified portfolio – because we know that, over the long term, that‘s the only way to create wealth, ride out market volatility, and prosper,” Christensen said. “For this reason, we believe it should be simple and affordable to buy stocks, ETFs, and bonds from a range of markets around the world – and we work every day to make this vision a reality. We know that about 60% of client interactions with Saxo occur via mobile, so we couldn’t be happier to unveil the upgraded SaxoInvestor app for our digitally-savvy investors.”

The new SaxoInvestor app, which incorporates detailed feedback from Saxos 1.2 million clients worldwide, introduces several enhanced features aimed at improving user experience:

Intuitive Navigation: The app features a new, more intuitive menu structure and enhanced navigation tools, making it easier for users to find and manage their investments.

User-Friendly Product Pages: Updated product pages for stocks, ETFs, and bonds provide users with clearer, more accessible information, facilitating better investment decisions.

Revamped News Hub: The app's News Hub has been revamped to offer comprehensive market research, insights, and inspiration, helping investors stay informed and seize new opportunities.

Customisable Portfolio Tab: A fresh, customisable portfolio tab allows investors to track their investments and watchlists more effectively.

In addition to these features, the SaxoInvestor app offers access to more than 35,000 equities, ETFs, and bonds across over 30 global markets. Saxos competitive brokerage rates, such as US stocks starting from just USD 1, further enhance the app's appeal.

Saxo Bank A/S, the parent company of Saxo Australia, boasts an A- S&P credit rating and is designated as a “Systemically Important Financial Institution” in Denmark, underscoring its financial stability and reliability.

With these improvements, Saxo Bank aims to make global investment more accessible and straightforward, supporting its mission to empower investors to achieve long-term financial success through diversified portfolios. The upgraded SaxoInvestor app represents a significant step towards this goal, providing a robust tool for both novice and experienced investors to navigate the complexities of the global market with ease.